I think we can all agree that there is too much stuff in the world today.
If you don’t agree with that statement, read this again after spending an hour at your local H&M to see how much stuff people are buying. Alternatively, you could choose to google “Great Pacific Garbage Patch,” or better yet, stop into any charity shop and see what nervous ticks the staff have developed since the release of Marie Kondo’s “The Magical Art of Tidying Up.”
But for those of you who do agree, my guess is that you’re already trying to do your small part in encouraging a world of “less stuff” in your own way.
I also thought I was doing my part until I realized I could be doing a whole lot more because, well, #economics. And by that, I mean I had an enlightened moment of understanding that I was all supply and no demand, and that this was not gonna get any of us any closer to a “less stuff” world. Let me explain.
Here’s my usual routine when it comes to closet cleaning: Clean out closet. Decide if what I cleaned out warrants hosting a swap party. If not, donate clothes to my neighborhood charity shop. Cue that feel good feeling of knowing that I kept my stuff out of the landfill for at least a little while longer.
Oh how I have been naïve.
After my most recent “tidying up” inspired by Marie Kondo, I was all set to do the above usual routine when I heard a podcast talking about all the places to sell your clothes online. Beyond selling my really nice pieces at a local consignment store, I had never explored selling my clothes. I soon found myself browsing sites like The Real Real, Tradesy, and Threadflip that all specialize in online secondhand clothing and accessories for women, and I was floored by the amount of (really really good) merchandise on these sites. If fact, there is enough merchandise on these sites to keep all of womankind clothed and happy for all of eternity.
That’s when I realized that my usual routine was missing a really crucial step: shopping secondhand.
While I am very careful about knowing what I’m buying when I do shop (Was it made ethically? Where was it made? Are the materials sustainable and/or recyclable? Etc.), I’ve still been buying mostly new. And that isn’t really helping us solve our “stuff” problem, because we’re still creating more stuff and using more resources to make all these new things. So while the stuff might be ethically made, what about the unnecessary harm done by further cluttering up the world and using up our resources?
So if I really believe in the importance of valuing our resources and creating less waste, my habit of donating or selling my clothes is only solving half the problem. To make the secondhand market work, I also have to become a consumer of it – taking as much as I’m giving, and looking for what I need on the secondhand market first before I look to buy something new. (Luckily, between local consignment and vintage shops and the online secondhand retailers, this is even easier than trying to find something new that is ethically made.)
The same argument can apply to a million different scenarios when it comes to solving our stuff problem. If we’re recycling but not buying products made with recycled materials, we’re not really creating demand for those materials to tell the market we want more recycled products. Likewise, if we’re powering our house on solar energy but still driving a gas-guzzling car, then we’re really not committing to renewable energy.
Baby steps are important. Yes to making sure our stuff stays out of landfills, that we opt for renewable energy when we can, and that we buy responsibly made goods. But we could be doing so much more if we looked at our behaviors in a more holistic way to see what unintentional signals we may be sending to the market about what we as conscious consumers want. #economics
And anyway, perhaps the only good lesson that fashion has taught us is that vintage is just way cooler and we should know that the old will always becomes new again. So while I will by no means be a perfect secondhand shopper, I’m definitely going to do my best to close this loop.