Swapping, swishing, shwopping. There are many new buzzwords all pointing to the same idea: exploring alternative ways of adding to our closets without spending money or adding to our environmental footprint. When we need or want something new in our wardrobe, the first impulse might be to head to the store. But what if we could get what we needed without worrying about the sustainability and ethical issues or costs that come with buying new clothes? And we could make some new friends or reconnect with old friends in the process?
Swapping lets you exchange clothes you no longer want for clothes someone else no longer wants, usually for free and often in the context of a swap party. While there are a number of online sites that now let you consign or swap your clothes (I’m personally excited about Bib & Tuck), I still think the best way to swap is in person among friends.
Last month, I attended a swap party hosted by Moishe House, Barrie Schwartz of My House, and Stasia Cymes of Ladies Night Out to figure out the ingredients of a successful swap party. If you’re like many of the party attendees, you’ve just cleaned out your closet and you may have a pile of clothes to share. But a truly successful swap party is a social event and gives guests peace of mind by knowing that even if their contributions don’t get adopted that night, they’ll find a new home through donation.
Stasia Cymes, in addition to founding Ladies Night Out, runs a professional organizing service called Clear the Clutter. When finding your swap contributions, she recommends bringing an item…
– If you haven’t worn the piece in a year
– If you’re holding onto something in hopes that you’ll fit into it again
– If you have multiples of the same item (such as the ubiquitous “black pant”) but only feel good in one or two of your collection
– If you’re holding onto something because of its value in dollars and not its value to you
– If you’re keeping something because it might come back in style, but it doesn’t actually make you feel good or comfortable
– If it fits you physically but no longer fits your personality or where you are in your life right now
If you’re ready to try swapping, here’s how to plan your own party:
1. Clean out your closet and ask your friends (and their friends) to do the same. For a successful party, guests should bring at least 1-3 pieces each. But the more you bring, the more fun everyone will have.
2. Send the invitations. I recommend making the party single sex to make sure you have a good selection for all of your attendees and because stripping down to try on clothes is somewhat inevitable. But don’t worry about inviting guests of different sizes and with different styles. Swapping is about getting creative, and a range of sizes and tastes usually works itself out.
3. Once you’ve got a location, set up the space like you would a shop. Designate a “fitting room” or make sure you have a full-length mirror or two. Create areas for each of the product categories. If you have less than 20 guests, separate items into tops, bottoms, dresses, jackets/outerwear, and accessories/shoes. If you have more than 20 guests, you can break these categories down further (example: “bottoms” becomes denim, dress pants, casual pants, skirts, etc).
4. As guests arrive, ask them to place their items in the different categories. At this point, they can browse the items already there but no swapping yet! Cocktails or snacks will help your guests get comfortable with each other while waiting for the swapping to begin.
5. Once everyone has arrived, start swapping. Guests can begin browsing and trying on items. If you have just a few guests, let guests take as many items as they like. If you have a larger group, perhaps guests can take a piece for every piece they brought in the first round (whether by the honor system or by tickets), and then any leftovers are fair game for all.
6. Donate any remaining items. As an added perk to your guests, take care of making sure any remnants have another chance by dropping them off at a local donation center.
The perks of a swap party as both a social experience and one that is free of cost makes me think this trend will only continue to grow. And none of the guests seemed too concerned with what they went home with. Guest Annie Jackson found two items to bring home, but it was the social aspect and the opportunity to unload unwanted clothes that drew her to the event. Brittany Hunt was looking forward to getting some clothes for free, especially clothes that might be more interesting than what she’d find in stores, but she was most looking forward to the community aspect too. Brittany also pointed out that she’s more willing to try on things out of her usual style and to take things she isn’t totally sure about. So a swap party can be a fantastic way to play with your own style at literally no cost or risk. And in Brittany’s words, “You can’t really have expectations. I see it as a way to get rid of stuff that you’re not wearing and then if you don’t get anything, at least your closet is a little cleaner.” It doesn’t get anymore win-win than that.
Special thanks to Barrie Schwartz, Stasia Cymes, Annie Jackson, and Brittany Hunt for sharing their insights! And to our readers: I’ve seen the success of swapping among women, but I’m insanely curious to know if this idea can work with the gents too. Comment or tweet @ThisIWear to share if you think this works for both sexes (and if you’ve seen it in action), or if swapping really is a lady thing.