Perhaps on Sunday evening or early this week, you watched John Oliver’s segment that shared the scary cycle of fast fashion companies getting in trouble for human rights violations and the rest of us quickly forgiving and forgetting.
It is a full 17 minutes, but I hope you’ll forget about the fact that our attention spans have disappeared and stick it out for the full video.
Why? Because we have to recognize this as a significant moment. No, we didn’t do enough after the Rana Plaza factory collapse and the subsequent factory fires that led to the creation of Fashion Revolution Day whose anniversary was April 24. Just like we didn’t do enough after all the tragedies since the early 1990s caused by the pursuit of ever cheaper clothing that John highlights in this feature. But it is a significant moment when an extremely popular tv show that is only 30 minutes long gives more than half of the show over to reminding us how we (this means you and me) are letting this pattern continue.
I will say that Gap, which is the company in focus for majority of the video, is not the worst offender. Who is? Every store you’ve ever been in where you’ve exclaimed “I can’t believe how cheap this is.” Sometimes that is Gap, but it’s also Forever21, H&M, Zara, Target, Walmart, American Eagle Outfitters, Old Navy, Topshop, Kohl’s, Joe Fresh, and so many more.
Many of these companies are in reputable industry organizations and have CSR departments and compliance teams. Some of them have really innovative programs for trying to improve on environmental issues. But at the end of the day, a $5 t-shirt and a $20 blouse need to cause us to raise our eyebrows and ask ourselves “but how?”.
The next step is action, but today, I hope you’ll take some time to watch the video, notice the patterns, see the cycle, and decide whether you want to do something about it.