Avi Loren Fox is the social entrepreneur and creative behind Wild Mantle, whose first product (the MANTLE) is a scarf-hoodie love child, which happens to be the perfect cozy antidote for this cold winter weather. With the recent launch of her Kickstarter campaign, Avi hopes to scale up production by enlisting the help of a B-Corp certified knitting facility in Colorado and using undyed alpaca wool yarn and recycled buttons. I interviewed Avi to learn more about her personal style, how she started her business and just how her style and values connect to her cozy accessory designs.
One of my favorite parts of the interview was learning about Avi’s own search to find more happiness and less stuff in her wardrobe while still finding plenty of ways to express herself. My other favorite part has to be the undeniable and overflowing love that Avi brings to her life and work.
Read on for Avi’s interview and how to support her (already nearly 50% funded!) Kickstarter campaign.
If someone looked into your closet, what might they learn about you?
I’m a minimalist who thrives on change. My closet is curated to contain my favorite staple tank tops and leggings mixed in with an ever-revolving collection of dresses, skirts and sweaters that I swap with friends and hunt down in thrift stores. I used to have way more clothes, but I got tired of sifting through things that weren’t quite right. So I got rid of more than half my wardrobe and have been 100% happier ever since.
Besides your favorite MANTLE, what piece in your wardrobe is your favorite to wear?
I have a pair of wood earrings handcrafted out of the heartwood of a Southern Yellow Pine (pictured). My beau carved them for me as a surprise, and I love this idea that they come from the heartwood of a tree – it’s so magical. When you hold them up to light, the wood glows naturally between the grain. They’ve replaced all my other earrings, and I wear them pretty much everyday.
What’s important to you when deciding what to wear each day?
I’ve learned that I’m only ever really truly satisfied with what I’m wearing when I listen to my intuition. I put my rational mind in the backseat and give my gut the steering wheel, and it’s so much fun! Sometimes this means I’m dressed in a really nice outfit even if I’m not going anywhere, or I discover a new combination that I never would have “thought” up. But it guarantees that I always feel good when I leave the house.
What sparked your interest in sustainability?
Looking back, I can find all sorts of clues throughout my life that point towards an interest in sustainability. But it was really Dr. Geoffrey Whitehall’s class in International Relations my freshman year at Hobart & William Smith Colleges. This class started a snowball effect in my life. I transferred to Temple University, majored in Environmental Studies, and became politically active when I founded an environmental organization in my hometown. While my sustainability interest was initially fear-based (i.e. we have to save the world from climate change and social inequality), it has shifted to become vision-based, focusing instead on how we can build a more beautiful world for everyone.
Did you ever think that interest would connect to fashion or making a product?
The MANTLE has been the most amazing surprise, like a lost puppy that wandered through my door one day. After I initially had the idea, it took a while for me to come to terms with the idea of making a product and “manufacturing,” because as a country we have an issue with making too much stuff. But it’s like Star Wars; you have to go in the Death Star to blow it up. So I’ve become invested in trying to figure out how I can enter our existing systems and restructure the foundation so that sustainable choices are available and made.
How do the values of the MANTLE – sustainability, empowerment, adventure – carry over into other parts of your life?
These values actually manifested in my life well before the MANTLE showed up. I have this vision of a lifestyle that lies at the intersection of these three values, and I’m on a mission to discover how to create that for myself and share it with the world. While I’m not perfect, when it comes to what I buy and how I live my life, I try to make choices that move our planet towards sustainability.
I’ve also been really intrigued by the concept of empowerment and how I could grow more as a person. A few years ago, my best friend brought me to an empowerment workshop led by Josie Maran, an amazing eco-preneur who has since become by big sister business mentor. The workshop helped me make big changes in my life, and I felt inspired to build the empowerment ethos into whatever I did next. In terms of adventure, I definitely embody that contradiction of cozy homemaker and spontaneous traveler. Over the years, I’ve given myself permission to balance and seek both sides of myself. I realize that sometimes the biggest adventures come from opening your eyes and appreciating what you have at home.
When you’re not working on your business, what are you up to?
Not working? Hehe, I’m pretty much always working. I even see mantles in my dreams. For real. In my dream last night, Jay-Z and I had the idea to make Beyoncé a golden MANTLE with a queen honeybee on it. But I’m a Libra and thrive on balance. On Saturday nights and Sundays, I try to unplug from the world and spend time with my beau. Other than that, I carve out time to see my girlfriends or swing by my parents’ house and usually have a few laughs. When I’m on my game, I also get my groove on at the gym three days a week, and whenever possible I sneak in some quiet notebook/dream time in coffee shops in the winter or the woods in the summer.
Thanks to Avi for answering all of these questions and sharing some of her beautiful photography! Ready to claim your own MANTLE and support this savvy woman entrepreneur? Support the Wild Mantle Kickstarter here and make sure to watch the beautiful video. Also, a special thanks to my eco co-warrior and fellow blogger Danielle Vermeer for introducing me to Avi!
[All images courtesy of Avi Loren Fox]